1. Heat oven to 325F. Combine rub ingredients: press onto beef roast.
2. Place roast on rack in shallow roasting pan. Insert ovenproof meat thermometer so tip is centered in thickest part of beef. Do not add water or cover. Roast in 325F oven 1 1/2 to 2 hours for medium-rare doneness.
3. Remove roast when meat thermometer registers 135F for medium rare. Let stand 15 minutes. (Temperature will raise 10 145F for medium rare.) Carve roast; season with salt.